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Target Groups and Communication Objectives

Annex 1

Target Groups and Communication Objectives

Target Groups

Communication Objectives

Type of Information

Sources / Channels

General Public

- To anchor inflation expectation by promoting credibility and understanding of Monetary Policy
- Transparency for strengthening accountability and credibility
- Clarity on role and responsibilities of RBI with reference to its multiple objectives
- Customer empowerment
- Financial inclusion
- Financial Education

- Monetary Regulatory and Supervisory Policies
- Notifications
- Other Policy documents rationale
- Reports
- Publications

- Press Releases
- Speeches of Top Executives, FAQs
- Website
– General and Special Site for common person in 13 languages
- Comic books
- Information brochures, pamphlets
- Posters
- Advertisements on print and electronic media exhibitions
- Visits to RBI Monetary Museum

Banks

- To anchor inflation
- Transparency
- Regulation, supervision
- Financial stability

- Notifications
- Policy documents
- Reports
- Publications
- Statements

- Notifications/circulars
- Policy documents
- Speeches
- Publications
– statutory and non-statutory
- Seminars
- Discussions at meetings
– individually and as part of circulars/comments
-Reports of Working Groups / comments

Financial Analysts/Economists/ Opinion makers

- To anchor inflation
- Transparency
- Share research / data
- Financial Stability

- Policy documents
- Reports
- Publications
- Statements
- Speeches
- Data

- Notifications / Press releases/ Policy documents
- Speeches
- Publications
- Seminars
- Discussions at meetings / 
comments
- Database on Indian Economy on website

RBI Board – Central local

- Transparency, accountability, credibility

- Policy matters
- State of economy
- Regulatory/supervisory issues
- RBI's internal matters

- Notes/memoranda
- Publications
- Press Releases
- Briefings
- Presentations
- Weekly Report to the Committee of Central Board

Government agencies

- Transparency, accountability, credibility

- Policy matters
- Any matter relating to financial sector in general and RBI regulated entities in particular
- Debt Management
- External sector

Replies
- Press Releases
- Briefings
- Publications
- Evidences to standing committees
- Meetings
- Notes, letters

Media

Knowledge about RBI's policies, rationale, analysis, transparency, credibility, accountability to public through press

- Monetary and Supervisory Policies
- Rationale of Policies
- Publications
- Data

- Press Releases
- Website
- Speeches
– notifications
- Interviews with Governor, Deputy Governors
- One-on-one clarifications
- Briefings/ interviews by top management
- Training/workshops/seminars
- Press/ video conferences
- Rejoinders

Researchers / Students /  Children / Teachers

- Clarity on role and responsibilities  of RBI with reference to its multiple objectives
- Dissemination of information, statements and research at various frequencies
- Financial inclusion

- Publications, especially research publications
- Reports
Policies
– Monetary and regulatory
- Concepts relating to banks, banking, financial and central banking

- Publications
– Statutory and non-statutory, especially research
- Policy documents
- Website
- Comic books
- Brochures, pamphlets
- FAQs
- Exhibitions
- Visits to RBI
- Visit of RBI officials to colleges/schools
- Monetary Museum

Multilateral Organisations and other central banks

- Transparencies, credibilities
- Exchange of views/ practices
- Consultations

- Policies
- Speeches
- Publications

- Publications
- Website
- Special communications, like letters
- Visits of Governor/DGs/EDs and other senior officials
- Exchange of views/ information/ practices
- Consultations

Rating Agencies

- Transparency, credibility

- Policy documents
- Speeches
- Publications

- Website
- Discussions one-on-one meetings with top executives and senior officials
- Publications
- Speeches
- All information available in public domain
- Periodic statements

 
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