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Date : Jul 04, 2024
Releasing advertisements under Public Awareness Campaigns during ‘Paris Olympics 2024’, Mumbai

Department of Communication (DoC) invites financial bids from empanelled advertising agencies for Public Awareness Campaign (PAC) for releasing advertisements during ‘Paris Olympics 2024’ on ‘Sports 18’ (TV) and ‘JioCinema OTT platform’ (Digital).

The details of the proposed plan are given below:

A. TV:

PARIS OLYMPICS '24 | LTV (SD + HD)
Platform Type Classification ASSET Feed # of Days Total FCT/Exp
Viacom 18 - Sports18 (SD + HD) Live Inventory Video Free Commercial Time (FCT) SD + HD 17 6120
Video Split Screen - On Exp basis SD + HD 17 68
Display Squeeze Ups SD + HD 17 136
Highlights/Surround show Video Free Commercial Time (FCT) SD + HD 17 2550

B. Digital:

PARIS OLYMPICS '24 | HHWeb
Type Classification ASSET Feed # of Days Edit Size in Sec Imp (in Mn)/Per Exp Total Exp/
Impression
Live Inventory Video Pre Roll - ROS Hhweb 17 15 - 3,90,00,000
  Mid Roll - ROS Hhweb 17 15 - 7,80,00,000
Video Mid Roll - ROS Hhweb 17 30 - 11,10,00,000
Display Fence/Frames (Banner Ads) Hhweb 17     6,49,00,000
Display Squeeze Ups Hhweb 17   8 136
Association Exclusive VOD, Exclusive VOD tray hosting athelete videos Hhweb Branded Content Tray
In App - Branded Tray placement Hhweb
Asssociation Exclusive VOD, Opening Slate - with Logo Presence Hhweb Branded Content Tray
VOD - Preroll/Midroll HHweb 17     2,66,66,667
VOD -SUP Hhweb 17   1 17

PARIS OLYMPICS '24 | Connected TV
Type Classification ASSET Feed # of Days Edit Size in Sec FCT /Imp (in Mn)/per Exp Total FCT/Exp/Impression
Live Inventory Video Pre Roll (Imp in Mn) - ROS CTV 17 15   20,09,091
Video Free Commercial Time (FCT) CTV 17 15/30 280 4760
Video Split Screen - On Exp Basis CTV 17 Upto 20 secs 4 68
Display Squeeze Ups CTV 17 Upto 5 secs 8 136
Association Exclusive VOD, Exclusive VOD tray hosting athelete videos CTV Branded Content Tray
In App - Branded Tray placement CTV
Opening Slate - with Logo Presence CTV
VOD - Preroll/Midroll CTV 17 15   26,66,667
VOD - SUP CTV 17 Upto 5 secs 1 17

PARIS OLYMPICS '24| HHWeb + CTV + Linear TV
JioCinema HHWeb + CTV + Sports 18 (SD + HD) Content Integration Content Segment + Videos Leveraging JC anchors to create Awareness video for RBI
1 PPL Segment per day as Brand per Brief

Important Dates

Tender Start View Date: Thursday, July 04, 2024 at 1130 hrs

Bid Start Date: Thursday, July 04, 2024 at 1145 hrs

Bid Close Date: Wednesday, July 24, 2024 at 1200 hrs

Bid Opening Date and Time: Wednesday, July 24, 2024 at 1230 hrs

TERMS AND CONDITIONS

Please note that no physical bids will be accepted. All the bids must be submitted through MSTC portal (https://www.mstcecommerce.com/RBI) against event number (RBI/DoC-Central Office Departments/Others/8/24-25/ET/158) only.

Agency will be shortlisted on the basis of L1 (including net media cost, agency commission and applicable taxes) and should bid strictly for the plan and in format given in the tender document. The participating agencies are required to submit the Net Media Cost, Agency Commission and applicable taxes separately in the E-tender. Failure to do so will result in rejection of bid of the particular agency.

Once an advertising agency is shortlisted, the agency is required to execute the work without fail. The shortlisted agency is required to release the spots strictly as per the plan given in the tender document. Failure to do so will result in appropriate action being taken against the erring agency.

The winning bidder will have to furnish a Bank Guarantee amounting to 10% of the Work Order amount (excluding agency commission and applicable taxes.

Reserve Bank of India reserves the right to amend the proposed plan. In such a situation, a fresh e-tender shall be uploaded on the MSTC portal (https://www.mstcecommerce.com/RBI) with necessary changes/corrections and the agencies will be required to re-bid.

TDS and TDS under GST will be deducted as per applicable rate

The Reserve Bank of India has appointed Independent External Monitors (hereinafter referred to as Monitor) under Integrity Pact. Shri Nageshwar Rao Koripalli, Retd. IRS,38, The Trails, Manikonda, R.R. District, Hyderabad-500089 and Shri Pramod Shripad Phalnikar, Retd. IPS, A-2,602 Phase-I, Aditya Shagun, CHS, NDA- Pashan Road, Bavdhan, Pune, Maharashtra-411021.

Emails of Independent Monitors are as under:
knageshwarrao@gmail.com
pramodphalnikar@gmail.com

Clarifications, if any, may be sent via email to nbasumatary@rbi.org.in and darshann@rbi.org.in

The advertising agencies should treat all documents, information, data and communication of and with the Bank as privileged and confidential.

Empanelled advertising agencies shall not, without Bank’s prior written consent, disclose any specification, plan, sample or information or data or drawings/designs furnished by or on behalf of the Bank to any person other than a person employed by the agency in the performance of the work.

Disclosure to any such person employed by the agency shall be made in utmost confidence and should extend only as far as may be necessary and relevant for the purpose of such performance.

We will appreciate a confirmation regarding the participation in tender. If we do not get a reply, it will be construed that the agency is not interested in participating in the tender. In such a case, RBI will be constrained to take appropriate action against the non-participating agencies.

Please find the below updated contact details of MSTC Mumbai Centralized helpdesk for vendors:

033 40645207, 033 40609118, 033 40645316, 033 22901004 and 033 22895064.

The bidders can also submit their issues vide e-mail at helpdesk@mstcindia.co.in

Helpdesk at MSTC Mumbai for vendors 022-22870471/22886266

Ms. Archana Juneja, Asst. Mgr.
Mobile no. - 9990673698
Email id - archana@mstcindia.co.in

Ms. Rupali Pandey, Asst. Mgr.
Mobile no. - 9458704037
Email id - rpandey@mstcindia.co.in

Mr. Abhishek Kr. Kanaujia, Executive
Mobile no. - 9953089772



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