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(334 kb)
Date : Mar 21, 2025
Releasing advertisements under Public Awareness Campaigns during ‘Indian Premier League 2025’

Department of Communication (DoC) invites financial bids from empanelled advertising agencies for Public Awareness Campaign (PAC) for releasing advertisements during ‘Indian Premier League 2025’ – on ‘Star Sports’ (TV) and ‘Jio-Hotstar’ (Digital).

2. The details of the proposed plan is as under:

A. TV

IPL 2025 - April & May Matches
Status Classification Feed Language Channel Property # of Matches #Days per match FCT per Match
(Per Channel)^
Total FCT
(Per Channel)
Spotbuys
(Match Number - 17, 69)
Live SD English SS2 FCT-Live 2 1 90 180
  Hindi SS2 Hindi FCT-Live 2 1 90 180
  Tamil SS2 Tamil FCT-Live 2 1 90 180
  Telugu SS2 Telugu FCT-Live 2 1 90 180
  Kannada SS2 Kannada FCT-Live 2 1 90 180
HD English SS2 HD FCT-Live 2 1 90 180
  Hindi SS2 HD Hindi FCT-Live 2 1 90 180
  Tamil SS2 HD Tamil FCT-Live 2 1 90 180
  Telugu SS2 HD Telugu FCT-Live 2 1 90 180
Flag 3 - Spotbuys - (Flag 3 - Premium Position) (Fixed spot last spot
before second innings begins)
Match Number: 69)
Live SD English SS2 FCT-CTL 1 1 30 30
  Hindi SS2 Hindi FCT-CTL 1 1 30 30
  Tamil SS2 Tamil FCT-CTL 1 1 30 30
  Telugu SS2 Telugu FCT-CTL 1 1 30 30
  Kannada SS2 Kannada FCT-CTL 1 1 30 30
HD English SS2 HD FCT-CTL 1 1 30 30
  Hindi SS2 HD Hindi FCT-CTL 1 1 30 30
  Tamil SS2 HD Tamil FCT-CTL 1 1 30 30
  Telugu SS2 HD Telugu FCT-CTL 1 1 30 30
Spotbuys
(Match Number - 14, 20, 21, 25, 27, 29, 33, 36, 38, 44, 46, 52, 54, 56, 60, 62, 68, 70)
Live SD English SS1 FCT-Live 18 1 90 1,620
  Hindi SS1 Hindi FCT-Live 18 1 90 1,620
  Tamil SS1 Tamil FCT-Live 18 1 90 1,620
  Telugu SS1 Telugu FCT-Live 18 1 90 1,620
  Kannada SS1 Kannada FCT-Live 18 1 90 1,620
HD English SS1 HD FCT-Live 18 1 90 1,620
  Hindi SS1 HD Hindi FCT-Live 18 1 90 1,620
  Tamil SS1 HD Tamil FCT-Live 18 1 90 1,620
  Telugu SS1 HD Telugu FCT-Live 18 1 90 1,620
Flag 3 - Spotbuys
(Match Number - 20, 27, 29, 38, 44, 46) (Fixed spot Second Last spot before second innings begins)
Live SD English SS1 FCT-CTL 6 1 30 180
  Hindi SS1 Hindi FCT-CTL 6 1 30 180
  Tamil SS1 Tamil FCT-CTL 6 1 30 180
  Telugu SS1 Telugu FCT-CTL 6 1 30 180
  Kannada SS1 Kannada FCT-CTL 6 1 30 180
HD English SS1 FCT-CTL 6 1 30 180
  Hindi SS1 HD Hindi FCT-CTL 6 1 30 180
  Tamil SS1 HD Tamil FCT-CTL 6 1 30 180
  Telugu SS1 HD Telugu FCT-CTL 6 1 30 180
Flag 3 - Spotbuys -
Match Number: 52, 54, 56, 60, 62, 68, 70) (Fixed spot last spot before second innings begins)
Live SD English SS1 FCT-CTL 7 1 30 210
  Hindi SS1 Hindi FCT-CTL 7 1 30 210
  Tamil SS1 Tamil FCT-CTL 7 1 30 210
  Telugu SS1 Telugu FCT-CTL 7 1 30 210
  Kannada SS1 Kannada FCT-CTL 7 1 30 210
HD English SS1 FCT-CTL 7 1 30 210
  Hindi SS1 HD Hindi FCT-CTL 7 1 30 210
  Tamil SS1 HD Tamil FCT-CTL 7 1 30 210
  Telugu SS1 HD Telugu FCT-CTL 7 1 30 210
Spotbuys
( Match Number - 71, 72, 73, 74)
(Play Offs)
Live SD English SS1 FCT-Live 4 1 60 240
  Hindi SS1 Hindi FCT-Live 4 1 60 240
  Tamil SS1 Tamil FCT-Live 4 1 60 240
  Telugu SS1 Telugu FCT-Live 4 1 60 240
  Kannada SS1 Kannada FCT-Live 4 1 60 240
HD English SS1 FCT-Live 4 1 60 240
  Hindi SS1 HD Hindi FCT-Live 4 1 60 240
  Tamil SS1 HD Tamil FCT-Live 4 1 60 240
  Telugu SS1 HD Telugu FCT-Live 4 1 60 240
Spotbuys
(Match Number - 71, 72, 73, 74) (Play Offs)
Live SD English SS2 FCT-Live 4 1 60 240
  Hindi SS2 Hindi FCT-Live 4 1 60 240
  Tamil SS2 Tamil FCT-Live 4 1 60 240
  Telugu SS2 Telugu FCT-Live 4 1 60 240
  Kannada SS2 Kannada FCT-Live 4 1 60 240
HD English SS2 HD FCT-Live 4 1 60 240
  Hindi SS2 HD Hindi FCT-Live 4 1 60 240
  Tamil SS2 HD Tamil FCT-Live 4 1 60 240
  Telugu SS2 HD Telugu FCT-Live 4 1 60 240
Flag 3 - Spotbuys -
Match Number: 71, 72, 73, 74)
(Fixed spot last spot before second innings begins)
Live SD English SS1 FCT-CTL 4 1 30 120
  Hindi SS1 Hindi FCT-CTL 4 1 30 120
  Tamil SS1 Tamil FCT-CTL 4 1 30 120
  Telugu SS1 Telugu FCT-CTL 4 1 30 120
  Kannada SS1 Kannada FCT-CTL 4 1 30 120
HD English SS1 FCT-CTL 4 1 30 120
  Hindi SS1 HD Hindi FCT-CTL 4 1 30 120
  Tamil SS1 HD Tamil FCT-CTL 4 1 30 120
  Telugu SS1 HD Telugu FCT-CTL 4 1 30 120
Flag 3 - Spotbuys -
Match Number: 71, 72, 73, 74)
(Fixed spot last spot before second innings begins)
Live SD English SS2 FCT-CTL 4 1 30 120
  Hindi SS2 Hindi FCT-CTL 4 1 30 120
  Tamil SS2 Tamil FCT-CTL 4 1 30 120
  Telugu SS2 Telugu FCT-CTL 4 1 30 120
  Kannada SS2 Kannada FCT-CTL 4 1 30 120
HD English SS2 HD FCT-CTL 4 1 30 120
  Hindi SS2 HD Hindi FCT-CTL 4 1 30 120
  Tamil SS2 HD Tamil FCT-CTL 4 1 30 120
  Telugu SS2 HD Telugu FCT-CTL 4 1 30 120
Highlights Non Live SD English SS1 FCT-Highlights 24 1 30 720
  Hindi SS1 Hindi FCT-Highlights 24 1 30 720
  Tamil SS1 Tamil FCT-Highlights 24 1 30 720
  Telugu SS1 Telugu FCT-Highlights 24 1 30 720
  Kannada SS1 Kannada FCT-Highlights 24 1 30 720
HD English SS1 FCT-Highlights 24 1 30 720
  Hindi SS1 HD Hindi FCT-Highlights 24 1 30 720
  Tamil SS1 HD Tamil FCT-Highlights 24 1 30 720
  Telugu SS1 HD Telugu FCT-Highlights 24 1 30 720
RODP (0700hrs - 2400hrs) Star Network SD English SS1 RODP       1,700
  Hindi SS1 Hindi RODP       1,700
  Tamil SS1 Tamil RODP       1,700
  Telugu SS1 Telugu RODP       1,700
  Kannada SS1 Kannada RODP       1,700
HD English SS1 RODP       1,700
  Hindi SS1 HD Hindi RODP       1,700
  Tamil SS1 HD Tamil RODP       1,700
  Telugu SS1 HD Telugu RODP       1,700

B. Digital

IPL 2025 | Handheld and Web - April & May Matches
Platform Classification Type Ad Unit Targeting Cohort Duration Est. Imp (cr.)/Exp or FCT per Match No. of Matches Total Imp
HH Web Video Live Live MR ROS ROS 30 NA NA 1,53,20,000
Video Live Live MR ROS ROS 15 NA NA 2,37,10,000
  Display Live Fence ROS ROS NA NA NA 2,00,00,000

IPL 2025 | Inventory Plan | Connected TV - April & May Matches
Platform Classification Type Ad Unit Targeting Cohort Duration FCT / Exposure per Match No. of Matches Total FCT/ Exposure
CTV Video Live - League matches Spots ROS ROS NA 90 20 1800
Video Live - Flag2 - Non Premium
(league matches)
Spots ROS ROS NA 30 16 480
Video Live - Play Offs Spots ROS ROS NA 60 4 240
Video Live - Flag2 - Non Premium - Playoffs Spots ROS ROS NA 30 4 120
Display Live - League matches + Playoffs L Band ROS ROS NA 1 24 24

Important Dates

Tender Start View Date: Friday, March 21, 2025 at 1200 hrs

Bid Start Date: Friday, March 21, 2025 at 1230 hrs

Bid Close Date: Tuesday, March 25, 2025 at 1200 hrs

Bid Opening Date and Time: Tuesday, March 25, 2025 at 1230 hrs

TERMS AND CONDITIONS

Please note that no physical bids will be accepted. All the bids must be submitted through MSTC portal (https://www.mstcecommerce.com/RBI) against event number (RBI/DoC-Central Office Departments/Others/34/24-25/ET/1056) only.

Agency will be shortlisted on the basis of L1 (including net media cost, agency commission and applicable taxes) and should bid strictly for the plan and in format given in the tender document. The participating agencies are required to submit the Net Media Cost, Agency Commission and applicable taxes separately in the E-tender. Failure to do so will result in rejection of bid of the particular agency.

Once an advertising agency is shortlisted, the agency is required to execute the work without fail. The shortlisted agency is required to release the spots strictly as per the plan given in the tender document. Failure to do so will result in appropriate action being taken against the erring agency.

The winning bidder will have to furnish a Bank Guarantee amounting to 10% of the Work Order amount (excluding agency commission and applicable taxes.

Reserve Bank of India reserves the right to amend the proposed plan. In such a situation, a fresh e-tender shall be uploaded on the MSTC portal (https://www.mstcecommerce.com/RBI) with necessary changes/corrections and the agencies will be required to re-bid.

TDS and TDS under GST will be deducted as per applicable rate.

The Reserve Bank of India has appointed Independent External Monitors (hereinafter referred to as Monitor) under Integrity Pact. Shri Nageshwar Rao Koripalli, Retd. IRS,38, The Trails, Manikonda, R.R. District, Hyderabad-500089 and Shri Pramod Shripad Phalnikar, Retd. IPS, A-2,602 Phase-I, Aditya Shagun, CHS, NDA- Pashan Road, Bavdhan, Pune, Maharashtra-411021.

Emails of Independent Monitors are as under:
knageshwarrao@gmail.com
pramodphalnikar@gmail.com

Clarifications, if any, may be sent via email to nbasumatary@rbi.org.in and darshann@rbi.org.in

The advertising agencies should treat all documents, information, data and communication of and with the Bank as privileged and confidential.

Empanelled advertising agencies shall not, without Bank’s prior written consent, disclose any specification, plan, sample or information or data or drawings/designs furnished by or on behalf of the Bank to any person other than a person employed by the agency in the performance of the work.

Disclosure to any such person employed by the agency shall be made in utmost confidence and should extend only as far as may be necessary and relevant for the purpose of such performance.

We will appreciate a confirmation regarding the participation in tender. If we do not get a reply, it will be construed that the agency is not interested in participating in the tender. In such a case, RBI will be constrained to take appropriate action against the non-participating agencies.

Please find the below updated contact details of MSTC Mumbai Centralized helpdesk for vendors:

033 40645207, 033 40609118, 033 40645316, 033 22901004 and 033 22895064.

The bidders can also submit their issues vide e-mail at helpdesk@mstcindia.co.in

Helpdesk at MSTC Mumbai for vendors 022-22870471/22886266

Ms. Archana Juneja, Asst. Mgr.
Mobile no. - 9990673698
Email id - archana@mstcindia.co.in

Ms. Rupali Pandey, Asst. Mgr.
Mobile no. - 9458704037
Email id - rpandey@mstcindia.co.in

Mr. Abhishek Kr. Kanaujia, Executive
Mobile no. - 9953089772



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