Department of Communication (DoC) invites financial bids from empanelled advertising agencies for Public Awareness Campaign (PAC) for releasing advertisements during ‘Indian Premier League 2025’ – on ‘Star Sports’ (TV) and ‘Jio-Hotstar’ (Digital). 2. The details of the proposed plan is as under: A. TV IPL 2025 - April & May Matches | Status | Classification | Feed | Language | Channel | Property | # of Matches | #Days per match | FCT per Match (Per Channel)^ | Total FCT (Per Channel) | Spotbuys (Match Number - 17, 69) | Live | SD | English | SS2 | FCT-Live | 2 | 1 | 90 | 180 | | Hindi | SS2 Hindi | FCT-Live | 2 | 1 | 90 | 180 | | Tamil | SS2 Tamil | FCT-Live | 2 | 1 | 90 | 180 | | Telugu | SS2 Telugu | FCT-Live | 2 | 1 | 90 | 180 | | Kannada | SS2 Kannada | FCT-Live | 2 | 1 | 90 | 180 | HD | English | SS2 HD | FCT-Live | 2 | 1 | 90 | 180 | | Hindi | SS2 HD Hindi | FCT-Live | 2 | 1 | 90 | 180 | | Tamil | SS2 HD Tamil | FCT-Live | 2 | 1 | 90 | 180 | | Telugu | SS2 HD Telugu | FCT-Live | 2 | 1 | 90 | 180 | Flag 3 - Spotbuys - (Flag 3 - Premium Position) (Fixed spot last spot before second innings begins) Match Number: 69) | Live | SD | English | SS2 | FCT-CTL | 1 | 1 | 30 | 30 | | Hindi | SS2 Hindi | FCT-CTL | 1 | 1 | 30 | 30 | | Tamil | SS2 Tamil | FCT-CTL | 1 | 1 | 30 | 30 | | Telugu | SS2 Telugu | FCT-CTL | 1 | 1 | 30 | 30 | | Kannada | SS2 Kannada | FCT-CTL | 1 | 1 | 30 | 30 | HD | English | SS2 HD | FCT-CTL | 1 | 1 | 30 | 30 | | Hindi | SS2 HD Hindi | FCT-CTL | 1 | 1 | 30 | 30 | | Tamil | SS2 HD Tamil | FCT-CTL | 1 | 1 | 30 | 30 | | Telugu | SS2 HD Telugu | FCT-CTL | 1 | 1 | 30 | 30 | Spotbuys (Match Number - 14, 20, 21, 25, 27, 29, 33, 36, 38, 44, 46, 52, 54, 56, 60, 62, 68, 70) | Live | SD | English | SS1 | FCT-Live | 18 | 1 | 90 | 1,620 | | Hindi | SS1 Hindi | FCT-Live | 18 | 1 | 90 | 1,620 | | Tamil | SS1 Tamil | FCT-Live | 18 | 1 | 90 | 1,620 | | Telugu | SS1 Telugu | FCT-Live | 18 | 1 | 90 | 1,620 | | Kannada | SS1 Kannada | FCT-Live | 18 | 1 | 90 | 1,620 | HD | English | SS1 HD | FCT-Live | 18 | 1 | 90 | 1,620 | | Hindi | SS1 HD Hindi | FCT-Live | 18 | 1 | 90 | 1,620 | | Tamil | SS1 HD Tamil | FCT-Live | 18 | 1 | 90 | 1,620 | | Telugu | SS1 HD Telugu | FCT-Live | 18 | 1 | 90 | 1,620 | Flag 3 - Spotbuys (Match Number - 20, 27, 29, 38, 44, 46) (Fixed spot Second Last spot before second innings begins) | Live | SD | English | SS1 | FCT-CTL | 6 | 1 | 30 | 180 | | Hindi | SS1 Hindi | FCT-CTL | 6 | 1 | 30 | 180 | | Tamil | SS1 Tamil | FCT-CTL | 6 | 1 | 30 | 180 | | Telugu | SS1 Telugu | FCT-CTL | 6 | 1 | 30 | 180 | | Kannada | SS1 Kannada | FCT-CTL | 6 | 1 | 30 | 180 | HD | English | SS1 | FCT-CTL | 6 | 1 | 30 | 180 | | Hindi | SS1 HD Hindi | FCT-CTL | 6 | 1 | 30 | 180 | | Tamil | SS1 HD Tamil | FCT-CTL | 6 | 1 | 30 | 180 | | Telugu | SS1 HD Telugu | FCT-CTL | 6 | 1 | 30 | 180 | Flag 3 - Spotbuys - Match Number: 52, 54, 56, 60, 62, 68, 70) (Fixed spot last spot before second innings begins) | Live | SD | English | SS1 | FCT-CTL | 7 | 1 | 30 | 210 | | Hindi | SS1 Hindi | FCT-CTL | 7 | 1 | 30 | 210 | | Tamil | SS1 Tamil | FCT-CTL | 7 | 1 | 30 | 210 | | Telugu | SS1 Telugu | FCT-CTL | 7 | 1 | 30 | 210 | | Kannada | SS1 Kannada | FCT-CTL | 7 | 1 | 30 | 210 | HD | English | SS1 | FCT-CTL | 7 | 1 | 30 | 210 | | Hindi | SS1 HD Hindi | FCT-CTL | 7 | 1 | 30 | 210 | | Tamil | SS1 HD Tamil | FCT-CTL | 7 | 1 | 30 | 210 | | Telugu | SS1 HD Telugu | FCT-CTL | 7 | 1 | 30 | 210 | Spotbuys ( Match Number - 71, 72, 73, 74) (Play Offs) | Live | SD | English | SS1 | FCT-Live | 4 | 1 | 60 | 240 | | Hindi | SS1 Hindi | FCT-Live | 4 | 1 | 60 | 240 | | Tamil | SS1 Tamil | FCT-Live | 4 | 1 | 60 | 240 | | Telugu | SS1 Telugu | FCT-Live | 4 | 1 | 60 | 240 | | Kannada | SS1 Kannada | FCT-Live | 4 | 1 | 60 | 240 | HD | English | SS1 | FCT-Live | 4 | 1 | 60 | 240 | | Hindi | SS1 HD Hindi | FCT-Live | 4 | 1 | 60 | 240 | | Tamil | SS1 HD Tamil | FCT-Live | 4 | 1 | 60 | 240 | | Telugu | SS1 HD Telugu | FCT-Live | 4 | 1 | 60 | 240 | Spotbuys (Match Number - 71, 72, 73, 74) (Play Offs) | Live | SD | English | SS2 | FCT-Live | 4 | 1 | 60 | 240 | | Hindi | SS2 Hindi | FCT-Live | 4 | 1 | 60 | 240 | | Tamil | SS2 Tamil | FCT-Live | 4 | 1 | 60 | 240 | | Telugu | SS2 Telugu | FCT-Live | 4 | 1 | 60 | 240 | | Kannada | SS2 Kannada | FCT-Live | 4 | 1 | 60 | 240 | HD | English | SS2 HD | FCT-Live | 4 | 1 | 60 | 240 | | Hindi | SS2 HD Hindi | FCT-Live | 4 | 1 | 60 | 240 | | Tamil | SS2 HD Tamil | FCT-Live | 4 | 1 | 60 | 240 | | Telugu | SS2 HD Telugu | FCT-Live | 4 | 1 | 60 | 240 | Flag 3 - Spotbuys - Match Number: 71, 72, 73, 74) (Fixed spot last spot before second innings begins) | Live | SD | English | SS1 | FCT-CTL | 4 | 1 | 30 | 120 | | Hindi | SS1 Hindi | FCT-CTL | 4 | 1 | 30 | 120 | | Tamil | SS1 Tamil | FCT-CTL | 4 | 1 | 30 | 120 | | Telugu | SS1 Telugu | FCT-CTL | 4 | 1 | 30 | 120 | | Kannada | SS1 Kannada | FCT-CTL | 4 | 1 | 30 | 120 | HD | English | SS1 | FCT-CTL | 4 | 1 | 30 | 120 | | Hindi | SS1 HD Hindi | FCT-CTL | 4 | 1 | 30 | 120 | | Tamil | SS1 HD Tamil | FCT-CTL | 4 | 1 | 30 | 120 | | Telugu | SS1 HD Telugu | FCT-CTL | 4 | 1 | 30 | 120 | Flag 3 - Spotbuys - Match Number: 71, 72, 73, 74) (Fixed spot last spot before second innings begins) | Live | SD | English | SS2 | FCT-CTL | 4 | 1 | 30 | 120 | | Hindi | SS2 Hindi | FCT-CTL | 4 | 1 | 30 | 120 | | Tamil | SS2 Tamil | FCT-CTL | 4 | 1 | 30 | 120 | | Telugu | SS2 Telugu | FCT-CTL | 4 | 1 | 30 | 120 | | Kannada | SS2 Kannada | FCT-CTL | 4 | 1 | 30 | 120 | HD | English | SS2 HD | FCT-CTL | 4 | 1 | 30 | 120 | | Hindi | SS2 HD Hindi | FCT-CTL | 4 | 1 | 30 | 120 | | Tamil | SS2 HD Tamil | FCT-CTL | 4 | 1 | 30 | 120 | | Telugu | SS2 HD Telugu | FCT-CTL | 4 | 1 | 30 | 120 | Highlights | Non Live | SD | English | SS1 | FCT-Highlights | 24 | 1 | 30 | 720 | | Hindi | SS1 Hindi | FCT-Highlights | 24 | 1 | 30 | 720 | | Tamil | SS1 Tamil | FCT-Highlights | 24 | 1 | 30 | 720 | | Telugu | SS1 Telugu | FCT-Highlights | 24 | 1 | 30 | 720 | | Kannada | SS1 Kannada | FCT-Highlights | 24 | 1 | 30 | 720 | HD | English | SS1 | FCT-Highlights | 24 | 1 | 30 | 720 | | Hindi | SS1 HD Hindi | FCT-Highlights | 24 | 1 | 30 | 720 | | Tamil | SS1 HD Tamil | FCT-Highlights | 24 | 1 | 30 | 720 | | Telugu | SS1 HD Telugu | FCT-Highlights | 24 | 1 | 30 | 720 | RODP (0700hrs - 2400hrs) | Star Network | SD | English | SS1 | RODP | | | | 1,700 | | Hindi | SS1 Hindi | RODP | | | | 1,700 | | Tamil | SS1 Tamil | RODP | | | | 1,700 | | Telugu | SS1 Telugu | RODP | | | | 1,700 | | Kannada | SS1 Kannada | RODP | | | | 1,700 | HD | English | SS1 | RODP | | | | 1,700 | | Hindi | SS1 HD Hindi | RODP | | | | 1,700 | | Tamil | SS1 HD Tamil | RODP | | | | 1,700 | | Telugu | SS1 HD Telugu | RODP | | | | 1,700 | B. Digital IPL 2025 | Handheld and Web - April & May Matches | Platform | Classification | Type | Ad Unit | Targeting | Cohort | Duration | Est. Imp (cr.)/Exp or FCT per Match | No. of Matches | Total Imp | HH Web | Video | Live | Live MR | ROS | ROS | 30 | NA | NA | 1,53,20,000 | Video | Live | Live MR | ROS | ROS | 15 | NA | NA | 2,37,10,000 | | Display | Live | Fence | ROS | ROS | NA | NA | NA | 2,00,00,000 |
IPL 2025 | Inventory Plan | Connected TV - April & May Matches | Platform | Classification | Type | Ad Unit | Targeting | Cohort | Duration | FCT / Exposure per Match | No. of Matches | Total FCT/ Exposure | CTV | Video | Live - League matches | Spots | ROS | ROS | NA | 90 | 20 | 1800 | Video | Live - Flag2 - Non Premium (league matches) | Spots | ROS | ROS | NA | 30 | 16 | 480 | Video | Live - Play Offs | Spots | ROS | ROS | NA | 60 | 4 | 240 | Video | Live - Flag2 - Non Premium - Playoffs | Spots | ROS | ROS | NA | 30 | 4 | 120 | Display | Live - League matches + Playoffs | L Band | ROS | ROS | NA | 1 | 24 | 24 | Important Dates Tender Start View Date: Friday, March 21, 2025 at 1200 hrs Bid Start Date: Friday, March 21, 2025 at 1230 hrs Bid Close Date: Tuesday, March 25, 2025 at 1200 hrs Bid Opening Date and Time: Tuesday, March 25, 2025 at 1230 hrs TERMS AND CONDITIONS Please note that no physical bids will be accepted. All the bids must be submitted through MSTC portal (https://www.mstcecommerce.com/RBI) against event number (RBI/DoC-Central Office Departments/Others/34/24-25/ET/1056) only. Agency will be shortlisted on the basis of L1 (including net media cost, agency commission and applicable taxes) and should bid strictly for the plan and in format given in the tender document. The participating agencies are required to submit the Net Media Cost, Agency Commission and applicable taxes separately in the E-tender. Failure to do so will result in rejection of bid of the particular agency. Once an advertising agency is shortlisted, the agency is required to execute the work without fail. The shortlisted agency is required to release the spots strictly as per the plan given in the tender document. Failure to do so will result in appropriate action being taken against the erring agency. The winning bidder will have to furnish a Bank Guarantee amounting to 10% of the Work Order amount (excluding agency commission and applicable taxes. Reserve Bank of India reserves the right to amend the proposed plan. In such a situation, a fresh e-tender shall be uploaded on the MSTC portal (https://www.mstcecommerce.com/RBI) with necessary changes/corrections and the agencies will be required to re-bid. TDS and TDS under GST will be deducted as per applicable rate. The Reserve Bank of India has appointed Independent External Monitors (hereinafter referred to as Monitor) under Integrity Pact. Shri Nageshwar Rao Koripalli, Retd. IRS,38, The Trails, Manikonda, R.R. District, Hyderabad-500089 and Shri Pramod Shripad Phalnikar, Retd. IPS, A-2,602 Phase-I, Aditya Shagun, CHS, NDA- Pashan Road, Bavdhan, Pune, Maharashtra-411021. Emails of Independent Monitors are as under: knageshwarrao@gmail.com pramodphalnikar@gmail.com Clarifications, if any, may be sent via email to nbasumatary@rbi.org.in and darshann@rbi.org.in The advertising agencies should treat all documents, information, data and communication of and with the Bank as privileged and confidential. Empanelled advertising agencies shall not, without Bank’s prior written consent, disclose any specification, plan, sample or information or data or drawings/designs furnished by or on behalf of the Bank to any person other than a person employed by the agency in the performance of the work. Disclosure to any such person employed by the agency shall be made in utmost confidence and should extend only as far as may be necessary and relevant for the purpose of such performance. We will appreciate a confirmation regarding the participation in tender. If we do not get a reply, it will be construed that the agency is not interested in participating in the tender. In such a case, RBI will be constrained to take appropriate action against the non-participating agencies. Please find the below updated contact details of MSTC Mumbai Centralized helpdesk for vendors: 033 40645207, 033 40609118, 033 40645316, 033 22901004 and 033 22895064. The bidders can also submit their issues vide e-mail at helpdesk@mstcindia.co.in Helpdesk at MSTC Mumbai for vendors 022-22870471/22886266 Ms. Archana Juneja, Asst. Mgr. Mobile no. - 9990673698 Email id - archana@mstcindia.co.in Ms. Rupali Pandey, Asst. Mgr. Mobile no. - 9458704037 Email id - rpandey@mstcindia.co.in Mr. Abhishek Kr. Kanaujia, Executive Mobile no. - 9953089772 |