Department of Communication (DoC) invites financial bids from empanelled advertising agencies for Public Awareness Campaign (PAC) for releasing advertisements during ‘KBC 2025’ on ‘Sony TV’ (TV) and ‘Sony LIV’ (Digital).

The details of the proposed plan are given below:

A. TV:

Value additions:

Further, the channel has offered the following as value additions (without any additional expense - in form of integrations) as a part of their package:

i. For the first time, we will integrate RBI in the core philosophy of the show, which is imparting financial knowledge via general Q&A. Once every week, Mr. Bachchan will ask a question related to the communication which RBI has been doing to quiz the viewers financial knowledge and make them jaankar and satark by engaging with them through this mode. Money Kumar and Ms. Money will also appear at opportune moments to highlight important communication (Once every week - 20 times in the season)

ii. The Host (Mr. Amitabh Bachchan) will talk about safe banking tips 50 times during life time (KBC Season) of the show” (For example:- Not sharing OTP number or Bank PIN Number with unknown person) "This will have Money Kumar Or Miss Money exposure at the end of every message where in Mr. Bachchan will acknowledge Mr. Money Kumar Or Miss Money on the screen"

iii. The Host (Mr. Amitabh Bachchan) will talk about safe banking tips 5 times (KBC Season) during the life of the show” (For example:- Not sharing OTP number or Bank PIN Number with unknown person), This will have "Money Kumar Or Miss Money exposure at the end of every message where in there will be a short verbal interaction between Money Kumar Or Miss Money & Mr. Amitabh Bachchan.

iv. In the KBC kids special week, to inculcate financial awareness at an early age, during the gameplay, Mr. Bachchan will advice the contestant about being cautious when dealing with money and Mr. Bachchan will say "Be safe and make informed choices and conclude it with Jankar Baniye Satark Rahiye" - This will be supported with contextual astons of RBI. (5 times during the association period)

v. 35 Dynamic Aston Bands

vi. In one Integration in our kids dancing talent show, we take the kids to RBI mumbai museum and showcase their experience in the museum in one of the episodes

vii. Demystifying RBI (RBI Ko Jano):

1. RBI Ko Jaano informative piece three times during the season by Shri Amitabh Bachchan

2. RBI Ko Jaano informative slate by Money Kumar (Post Produced) on the channel (From the Deal FCT)

viii. One special KBC episode with RBI cricketers (KL Rahul/Shubhman Gill) wherein they come in the show for game play & in between through conversation with Shri Bachchan bring in awareness about safe banking & financial awareness

ix. One integration on our top Singing reality Show - Indian Idol.

x. financial awareness messaging to be integrated once in Sony TV’s fiction show

xi. One integration in our business reality show during the association period

B. Digital:

Important Dates

Tender Start View Date: Tuesday, June 03, 2025 at 1530 hrs

Bid Start Date: Tuesday, June 03, 2025 at 1530 hrs

Bid Close Date: Wednesday, June 25, 2025 at 1230 hrs

Bid Opening Date and Time: Wednesday, June 25, 2025 at 1240 hrs

TERMS AND CONDITIONS

Please note that no physical bids will be accepted. All the bids must be submitted through MSTC portal (https://www.mstcecommerce.com/RBI) against event number (RBI/DoC-Central Office Departments/Others/5/25-26/ET/160) only.

Agency will be shortlisted on the basis of L1 (including net media cost, agency commission and applicable taxes) and should bid strictly for the plan and in format given in the tender document. The participating agencies are required to submit the Net Media Cost, Agency Commission and applicable taxes separately in the E-tender. Failure to do so will result in rejection of bid of the particular agency.

Once an advertising agency is shortlisted, the agency is required to execute the work without fail. The shortlisted agency is required to release the spots strictly as per the plan given in the tender document. Failure to do so will result in appropriate action being taken against the erring agency.

The winning bidder will have to furnish a Bank Guarantee amounting to 10% of the Work Order amount (excluding agency commission and applicable taxes.

Reserve Bank of India reserves the right to amend the proposed plan. In such a situation, a fresh e-tender shall be uploaded on the MSTC portal (https://www.mstcecommerce.com/RBI) with necessary changes/corrections and the agencies will be required to re-bid.

TDS and TDS under GST will be deducted as per applicable rate

The Reserve Bank of India has appointed Independent External Monitors (hereinafter referred to as Monitor) under Integrity Pact. Shri Nageshwar Rao Koripalli, Retd. IRS, 38, The Trails, Manikonda, R.R. District, Hyderabad-500089 and Shri Pramod Shripad Phalnikar, Retd. IPS, A-2,602 Phase-I, Aditya Shagun, CHS, NDA-Pashan Road, Bavdhan, Pune, Maharashtra-411021.

Emails of Independent Monitors are as under:

knageshwarrao@gmail.com
pramodphalnikar@gmail.com

Clarifications, if any, may be sent via email to harithad@rbi.org.in and darshann@rbi.org.in

The advertising agencies should treat all documents, information, data and communication of and with the Bank as privileged and confidential.

Empanelled advertising agencies shall not, without Bank’s prior written consent, disclose any specification, plan, sample or information or data or drawings/designs furnished by or on behalf of the Bank to any person other than a person employed by the agency in the performance of the work.

Disclosure to any such person employed by the agency shall be made in utmost confidence and should extend only as far as may be necessary and relevant for the purpose of such performance.

We will appreciate a confirmation regarding the participation in tender. If we do not get a reply, it will be construed that the agency is not interested in participating in the tender. In such a case, RBI will be constrained to take appropriate action against the non-participating agencies.

Please find the below updated contact details of MSTC Mumbai Centralized helpdesk for vendors:

HO Central Help Desk: (For vendors)

Phone Number: 07969066600

helpdeskho@mstcindia.in (Please mention "HO Helpdesk" as subject while sending emails)

WRO Helpdesk: 7651915418/02269856817/02269856800

Availability

9:30 AM to 5:00 PM on all working days for all Technical issues e-Tenders, System settings etc.

Mr. Tanmoy Sarkar, Deputy Manager
Mobile: 8349894664