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Date : Sep 06, 2023
Releasing advertisements under Public Awareness Campaigns during ‘ICC Cricket World Cup 2023’, Mumbai

Department of Communication (DoC) invites financial bids from empaneled advertising agencies for Public Awareness Campaign (PAC) for releasing advertisements during ‘ICC Cricket World Cup 2023’on Star Sports (TV) and ‘Disney Hotstar’ (Digital).

The details of the proposed plan are given below:

A. TV:

Status Classification Feed Language Channel Property # of Matches/ Days/ Episodes #Days per match FCT or Exposure per Match/ Day/ Episode (Per Channel)^ Total FCT/ Exposures (Per Channel)
Spotbuys (India + KO) Live SD English SS1 FCT-Live 12 1 90 1,080
Live SD Hindi SS1 Hindi FCT-Live 12 1 90 1,080
    Tamil SS1 Tamil FCT-Live 12 1 90 1,080
    Telugu SS1 Telugu FCT-Live 12 1 90 1,080
    Kannada SS1 Kannada FCT-Live 12 1 90 1,080
Live HD English SS1 HD FCT-Live 12 1 90 1,080
    Hindi SS1 HD Hindi FCT-Live 12 1 90 1,080
    Tamil SS1 HD Tamil FCT-Live 12 1 90 1,080
    Telugu SS1 HD Telugu FCT-Live 12 1 90 1,080
Spotbuys (Non-India) Live SD English SS1 FCT-Live 11 1 90 990
Live SD Hindi SS1 Hindi FCT-Live 11 1 90 990
    Tamil SS1 Tamil FCT-Live 11 1 90 990
    Telugu SS1 Telugu FCT-Live 11 1 90 990
    Kannada SS1 Kannada FCT-Live 11 1 90 990
Live HD English SS1 HD FCT-Live 11 1 90 990
    Hindi SS1 HD Hindi FCT-Live 11 1 90 990
    Tamil SS1 HD Tamil FCT-Live 11 1 90 990
    Telugu SS1 HD Telugu FCT-Live 11 1 90 990
Spotbuys (Non-Live) RODP (07:00 to 24:00 Hrs) SD English SS1 FCT-RODP       2,000
SD Hindi SS1 Hindi FCT-RODP       2,000
  Tamil SS1 Tamil FCT-RODP       2,000
  Telugu SS1 Telugu FCT-RODP       2,000
  Kannada SS1 Kannada FCT-RODP       2,000
HD English SS1 HD FCT-RODP       2,000
  Hindi SS1 HD Hindi FCT-RODP       2,000
  Tamil SS1 HD Tamil FCT-RODP       2,000
  Telugu SS1 HD Telugu FCT-RODP       2,000

B. Digital:

Ad Format ROS/ Targeted Match Type Campaign Duration/ (# Matches) Edit Length Impressions (in mn)
Mid rolls - Mobile + Web (Live + PPL) ROS - Pan India Full Tournament (India+Non India matches) 48 Matches 30 126.8
Mid rolls - Mobile + Web (Live + PPL) ROS - Pan India Non India Matches 36 Matches 30 10.0
Mid rolls - CTV (Live + PPL) ROS - Pan India Full Tournament (India+Non India matches) 48 Matches 30 8.7
  145.50

Important Dates

Tender Start View Date: Wednesday, September 06, 2023 at 1530 hrs

Bid Start Date: Wednesday, September 06, 2023 at 1600 hrs

Bid Close Date: Wednesday, September 27, 2023 at 1100 hrs

Bid Opening Date and Time: Wednesday, September 27, 2023 at 1130 hrs

TERMS AND CONDITIONS

Please note that no physical bids will be accepted. All the bids must be submitted through MSTC portal (https://www.mstcecommerce.com/RBI) against event number (RBI/DoC-Central Office Departments/Others/2/23-24/ET/36) only.

Agency will be shortlisted on the basis of L1 (including net media cost, agency commission and applicable taxes) and should bid strictly for the plan and in format given in the tender document. The participating agencies are required to submit the Net Media Cost, Agency Commission and applicable taxes separately in the E-tender. Failure to do so will result in rejection of bid of the particular agency.

Once an advertising agency is shortlisted, the agency is required to execute the work without fail. The shortlisted agency is required to release the spots strictly as per the plan given in the tender document. Failure to do so will result in appropriate action being taken against the erring agency.

The winning bidder will have to furnish a Bank Guarantee amounting to 10% of the Work Order amount (excluding agency commission and applicable taxes.

Reserve Bank of India reserves the right to amend the proposed plan. In such a situation, a fresh e-tender shall be uploaded on the MSTC portal (https://www.mstcecommerce.com/RBI) with necessary changes/corrections and the agencies will be required to re-bid.

TDS and TDS under GST will be deducted as per applicable rate

The Reserve Bank of India has appointed Independent External Monitors (hereinafter referred to as Monitors) under Integrity Pact. Shri Vishwanath Giriraj, IAS (Retd.), A Wing, Flat 1001, Landmark Towers, GD Ambedkar Marg, Opp Wadala Telephone Exchange, Naigaon, Dadar East, Mumbai -400014 and Shri Divya Prakash Sinha, IPS (Retd.), 01, Ground Floor, Tower A, Amrapali Sapphire, Noida -201301, Uttar Pradesh.

Emails of Independent Monitors are as under:
vigiriraj@rediffmail.com
dpsinha.ips@gmail.com

Clarifications, if any, may be sent via email to nbasumatary@rbi.org.in and darshann@rbi.org.in

The advertising agencies should treat all documents, information, data and communication of and with the Bank as privileged and confidential.

Empanelled advertising agencies shall not, without Bank’s prior written consent, disclose any specification, plan, sample or information or data or drawings/designs furnished by or on behalf of the Bank to any person other than a person employed by the agency in the performance of the work.

Disclosure to any such person employed by the agency shall be made in utmost confidence and should extend only as far as may be necessary and relevant for the purpose of such performance.

We will appreciate a confirmation regarding the participation in tender. If we do not get a reply, it will be construed that the agency is not interested in participating in the tender. In such a case, RBI will be constrained to take appropriate action against the non-participating agencies.

Please find the below updated contact details of MSTC Mumbai Centralized helpdesk for vendors:

033 40645207, 033 40609118, 033 40645316, 033 22901004 and 033 22895064.

The bidders can also submit their issues vide e-mail at helpdesk@mstcindia.co.in

Helpdesk at MSTC Mumbai for vendors 022-22870471/22886266

Ms. Archana Juneja, Asst. Mgr.
Mobile no. - 9990673698
Email id - archana@mstcindia.co.in

Ms. Rupali Pandey, Asst. Mgr.
Mobile no. - 9458704037
Email id - rpandey@mstcindia.co.in

Mr. Abhishek Kr. Kanaujia, Executive
Mobile no. - 9953089772


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