Department of Communication (DoC) invites financial bids from empanelled advertising agencies for Public Awareness Campaign (PAC) for releasing advertisements during ‘UEFA EURO 2024’ on ‘Sony Sports’ (TV) and ‘Sony LIV’ (Digital). The details of the proposed plan are given below: A. TV: | Program | Feeds | No Of Matches/ Matchdays | FCT / Match or Matchday | Total FCT | | EURO 2024- Live (SF/F) | TEN 2 SD | 3 | 120 | 360 | | EURO 2024- Live (SF/F) | TEN 2 HD | 3 | 120 | 360 | | EURO 2024- Live (SF/F) | TEN 3 SD | 3 | 120 | 360 | | EURO 2024- Live (SF/F) | TEN 3 HD | 3 | 120 | 360 | | EURO 2024 - Highlights | TEN 2 SD | 3 | 60 | 180 | | EURO 2024 - Highlights | TEN 2 HD | 3 | 60 | 180 | | IND vs Sri Lanka - 3 ODI's | TEN 3 SD | 3 | 60 | 180 | | IND vs Sri Lanka - 3 ODI's | TEN 3 HD | 3 | 60 | 180 | | IND vs Sri Lanka - 3 T20's | TEN 3 SD | 3 | 60 | 180 | | IND vs Sri Lanka - 3 T20's | TEN 3 HD | 3 | 60 | 180 | | TOTAL FCT | 2,520 | B. Digital: | (A) SOCCER : EURO CUP 2024 | | DELIVERABLES - SONY LIV & LIV++ | | Element | Classification | Properties | Association Type | Est Impressions (mn) | imp | | Euro 2024 | LIVE, Pre Post Show, VOD - Mobile + Web | Pre rolls + Mid rolls 20 sec | Inventory on Sony Liv's coverage of EURO 2024 on Mobile+Web | 3.4 Mn | 3400000 | | LIVE, Pre Post Show, VOD - CTV | Pre rolls + Mid rolls 20 sec | Inventory on Sony Liv's coverage of EURO 2024 on Connected TV | 4 MN | 4000000 | 1 Exclusive VOD
(as per Brand Brief) | VOD (Same as segment) | Branded opening Slate with VO | Branded opening Slate with VO | | | | 100% SOV on 1st Preroll* | 100% SOV on 1st Preroll* | | | IMPACT | Roadblocks | Spotlight roadblock | Video Roadblock for 1 day during telecast of EURO 2024 | 4.5 Mn | 4500000 | | SUSTENANCE | ROS- Mobile + Web | Video Ads 20 sec | Video inventory on Sony Liv Mobile+Web platform | 3 MN | 3000000 | | | | Social Media Promotion | Facebook+Twitter Posts | Facebook+Twitter Posts | |
| B) India vs Sri Lanka (27th July-7th Aug) 3 ODI and 3 T20 | | DELIVERABLES - SONY LIV & LIV++ | | Element | Classfication | Property | Association Type | Estd. Impressions (mn) | Imp | | India vs Sri Lanka | Mobile + WEB | Pre-rolls+ Mid rolls 20 sec - Pre Post Live | Inventory on SonyLIV's airing of Ind Sri Lanka on Mobile+Web | 1.5 Mn | 15,00,000 | | Connected TV | Pre-rolls+ Mid rolls 20 sec - Pre Post Live | Inventory on SonyLIV's airing of Ind Sri Lanka on Connected TV | 1.5 MN | 15,00,000 | | Live Graphics | L Bands | 1 Per day| 6 Overall | 6 Number | | Sponsorship Entitlements | Marketing Promotions | Social Media Promotion | Twitter, Instagram & Facebook Posts (As per plan) | Across Marketing | | Important Dates Tender Start View Date: Monday, July 01, 2024 at 1730 hrs Bid Start Date: Monday, July 01, 2024 at 1745 hrs Bid Close Date: Thursday, July 04, 2024 at 1230 hrs Bid Opening Date and Time: July 04, 2024 at 1245 hrs TERMS AND CONDITIONS Please note that no physical bids will be accepted. All the bids must be submitted through MSTC portal (https://www.mstcecommerce.com/RBI) against event number (RBI/DoC-Central Office Departments/Others/6/24-25/ET/129) only. Agency will be shortlisted on the basis of L1 (including net media cost, agency commission and applicable taxes) and should bid strictly for the plan and in format given in the tender document. The participating agencies are required to submit the Net Media Cost, Agency Commission and applicable taxes separately in the E-tender. Failure to do so will result in rejection of bid of the particular agency. Once an advertising agency is shortlisted, the agency is required to execute the work without fail. The shortlisted agency is required to release the spots strictly as per the plan given in the tender document. Failure to do so will result in appropriate action being taken against the erring agency. The winning bidder will have to furnish a Bank Guarantee amounting to 10% of the Work Order amount (excluding agency commission and applicable taxes. Reserve Bank of India reserves the right to amend the proposed plan. In such a situation, a fresh e-tender shall be uploaded on the MSTC portal (https://www.mstcecommerce.com/RBI) with necessary changes/corrections and the agencies will be required to re-bid. TDS and TDS under GST will be deducted as per applicable rate The Reserve Bank of India has appointed Independent External Monitors (hereinafter referred to as Monitor) under Integrity Pact. Shri Nageshwar Rao Koripalli, Retd. IRS, 38, The Trails, Manikonda, R.R. District, Hyderabad-500089 and Shri Pramod Shripad Phalnikar, Retd. IPS, A-2, 602 Phase-I, Aditya Shagun, CHS, NDA- Pashan Road, Bavdhan, Pune, Maharashtra-411021. Emails of Independent Monitors are as under:
knageshwarrao@gmail.com
pramodphalnikar@gmail.com Clarifications, if any, may be sent via email to nbasumatary@rbi.org.in and darshann@rbi.org.in The advertising agencies should treat all documents, information, data and communication of and with the Bank as privileged and confidential. Empanelled advertising agencies shall not, without Bank’s prior written consent, disclose any specification, plan, sample or information or data or drawings/designs furnished by or on behalf of the Bank to any person other than a person employed by the agency in the performance of the work. Disclosure to any such person employed by the agency shall be made in utmost confidence and should extend only as far as may be necessary and relevant for the purpose of such performance. We will appreciate a confirmation regarding the participation in tender. If we do not get a reply, it will be construed that the agency is not interested in participating in the tender. In such a case, RBI will be constrained to take appropriate action against the non-participating agencies. Please find the below updated contact details of MSTC Mumbai Centralized helpdesk for vendors: 033 40645207, 033 40609118, 033 40645316, 033 22901004 and 033 22895064. The bidders can also submit their issues vide e-mail at helpdesk@mstcindia.co.in Helpdesk at MSTC Mumbai for vendors 022-22870471/22886266 Ms. Archana Juneja, Asst. Mgr.
Mobile no.-9990673698
Email id- archana@mstcindia.co.in Ms. Rupali Pandey, Asst. Mgr.
Mobile no.-9458704037
Email id- rpandey@mstcindia.co.in Mr. Abhishek Kr. Kanaujia, Executive
Mobile no.-9953089772 |